Apple Watch Competition: Google Fitbit Acquisition

Apple Watch Competition: Google today announced it plans to release its own “Made by Google” wearables. Following its $2.1 billion acquisition of fitness tracker maker Fitbit. The deal is expected to close in 2020 pending regulatory approvals.

Over the years, Google has made progress with partners in this space with Wear OS and Google Fit. But we see an opportunity to invest even more in Wear OS. As well as introduce Made by Google wearable devices into the market. Fitbit has been a true pioneer in the industry and has created engaging products, experiences and a vibrant community of users.

Fitbit confirmed that it will continue to support both Android and iOS and that Fitbit health data will not be used for Google ads.

At the moment, Bajoras says:

Google has the resources and capabilities to launch its advanced health monitoring system. But the design aesthetic is still lacking. “I think there’s still some work to be done before Fitbit shakes off the stigma of being a workout accessory,” he said.

Fitbit and Samsung:

Given that the two biggest health tracking players outside of Apple

  • Fitbit
  • Samsung

have both launch their wearable OS platforms. The acquisition leaves Google in a strange position. Bajoran predicts that the tech giant could either use its vast resources to help Fitbit further compete in the category, or fold Fitbit’s technology into the Google universe by rebranding it as an Android device.

Given Apple Watch’s dominance as the most popular smartwatch on the market. It could stand to convert more of Fitbit’s users, who may prefer the sleeker, more familiar iOS interface.

“Apple is looking at advanced health monitoring as the future of wearables. I’m certain Google sees the same potential,” Bajoras said. “With the acquisition of Fitbit, Google now has the software and finally a hardware platform under its control that can springboard [the company] into health monitoring,” much like Apple has been able to do with its watch.


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